These three micro-dictations all contain the expression ‘word of mouth’. Complete each exercise, and then try to guess the meaning/usage of the expression from the context.
Accent: England (RP)
…Our marketing budget is relatively small…
Relatively is a useful adverb which means when compared to something else. e.g. In spite of the challenging market conditions, we had a relatively successful year in terms of sales.
…you’re not going to drive sales…
to drive sales is a common collocation which means to promote, encourage or increase the number of sales. e.g. My boss is sending us all on a conference on strategies for driving sales.
word of mouth: meaning and explanation
Word of mouth is the spreading of information from person to person. This originally referred only to spoken communication, but today encompasses informal written communication forms such as social media posts, chat, text messages and so on.
In the context of marketing, word of mouth may refer to the natural spreading of information about a company, such as with personal recommendations. e.g. The majority of our new customers hear about us through word of mouth.
Word of mouth marketing can also refer to more active attempts to encourage this spread, such as by encouraging the sharing of social media posts, incentivising reviews and so on.