word of mouth: meaning and explanation

Word of mouth is the spreading of information from person to person. This originally referred only to spoken communication, but today encompasses informal written communication forms such as social media posts, chat, text messages and so on.

In the context of marketing, word of mouth may refer to the natural spreading of information about a company, such as with personal recommendations. e.g. The majority of our new customers hear about us through word of mouth.

Word of mouth marketing can also refer to more active attempts to encourage this spread, such as by encouraging the sharing of social media posts, incentivising reviews and so on.

Have a go at these micro-dictation exercises to hear this expression being used in context – how much can you understand?

Listening exercises

Micro-listening #1

Accent: England (RP)

, .
Our relatively small, tend on .
Our marketing is relatively small, we tend to heavily on word of .

About the sentence

…Our marketing budget is relatively small

Relatively is a useful adverb which means when compared to something else. e.g. In spite of the challenging market conditions, we had a relatively successful year in terms of sales.

Micro-listening #2

Accent: Scotland

has consistently the form .
of mouth has consistently identified as the valuable form marketing,

Micro-listening #3

Accent: Ireland

– you’re not large word .
Be – you’re not going drive large via word mouth alone.

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